‘Absolutely Brilliant Marketing’: Dunkin’s Latest Marketing Stunt Praised as ‘Culturally Relevant’ by Gen Z

Short King Spring is upon us and it looks like Dunkin’ is cashing in on the reason for the season.

For background, “short king” has become a term of endearment for men — usually under 5’9 — whose “his lack of height has nothing to do with his perception of his own self-worth,” according to Urban Dictionary.

In a play on the term, Dunkin’ announced on Tuesday that a small, iced regular coffee will be renamed “The Short King” on the Dunkin’ App through March 26 to celebrate the beginning of Spring. In Massachusetts, where Dunkin is headquartered, spring can also be a very short season.

Related: Dunkin’ Super Bowl Merch

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