New York CNN —
King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.
The company unveiled Tuesday a modernized logo and updated packaging for its products, which have grown in recent years to include snacks like pretzel bites and cinnamon rolls.
King’s Hawaiian introduced the crown logo on its packaging in 2018, with a capital serif font. The new logo is softer and friendlier: The crown is now rounded, and the brand name is written in a hand-drawn font
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