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In 2014, Snapchat acquired our startup, Scan, for $54 million, back when QR codes were still relatively new.
Most people hadn’t tried them, and phones didn’t support them natively. The technology was promising, but the experience wasn’t, so it sat behind a clunky UX. We removed that friction and made QR codes easier to create, scan and deploy, which led to quick adoption.
The deal with Snapchat was seamless, not because of flashy decks or famous backers, but because they saw how we were focused on closing a real usage gap, how we moved fast and were aligned with their larger vision.