‘We’ve Served Over 2 Million’: Their Milkshake Went Viral and Helped This Local Burger Joint Grow Into a Global Brand

In 2015, Julie Mulligan and her husband Chris Barish opened Black Tap, a laid-back burger joint in New York City’s SoHo. “It was inspired by the images and music we grew up with: Warhol, Basquiat, ’80s and ’90s hip hop and pop,” Mulligan told Entrepreneur.

Since its launch, Black Tap has expanded nationally and globally, thanks in part to its viral social media-friendly CrazyShakes.

As the company announced new iterations of the brand — Tender Crush, a crispy chicken concept at the Rio in Vegas, in SoHo, and at Terminal 8 in JFK this fall; and Singles & Doubles, a fast-casual burger concept also coming to JFK’s Terminal 8 — we

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