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Millennials pursued homeownership and career advancement as personal milestones. Boomers prioritized duty and societal contribution. Gen Z, however, brings a different mindset to the workforce — one that values meaning, flexibility and identity alignment.
For employers, understanding and adapting to Gen Z’s new standards isn’t just a cultural shift — it’s a competitive advantage. In this article, I’ll outline four key trends to watch as you engage the next generation of workers.
Related: Gen Z Is Redefining the Workplace — and Companies Must Adapt or Face Losing Talent
1. Purpose over paychecks
Gen Z wants to know their work has a positive impact