Gen Z is obsessed with eating more protein (at least on TikTok), and now brands from Pepsi to Starbucks are adding it to foods and changing packaging to cash in on the trend. Some are even adding a whole new product.
David Protein, which sells a line of popular high-protein snack bars (and claims it has more protein per calorie than any bar on the market), now sells something with even more protein — cod.
Related: Starbucks Is Looking to Remove Seed Oils From Some of Its Food Products
After hearing feedback from customers who were trying to avoid processed foods, David Protein CEO and co-founder Peter Rahal told the Wall
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