This Juilliard Grad Musician Started a 6-Figure Side Hustle That Has Nothing to Do With Music — and Sold Out With Word of Mouth: ‘Couldn’t Ask for More’

This Side Hustle Spotlight Q&A features Damian Primis, a 45-year-old musician based in Queens, New York. During the pandemic, Primis started olive oil brand Primis Imports as a side hustle; the business has since grown to six figures. Responses have been edited for length and clarity.

Image Credit: Matt Dine. Damian Primis.

What was your day job or primary occupation when you started your side hustle?
For more than 20 years, I’ve worked as a classically trained musician. My love for the arts and music started at a young age, which led me to New York, where I graduated with bachelor’s and master’s degrees in music performance from The Juilliard School. My

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