The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth

Opinions expressed by Entrepreneur contributors are their own.

The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I’ve heard he checks his twice!

I have a holiday routine I follow every year to help me reflect on how my business performed over the past year and how it can improve in the next. These crucial tasks have helped me grow my business, PostcardMania, from nothing to over $100 million in annual revenue. The best part is that our revenue growth is accelerating, which is a big accomplishment for a 26-year-old business. Since 2020, our annual revenue averages

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