Tropical Smoothie Cafe has appointed Max Wetzel as its new CEO, a strategic move expected to drive the brand’s continued expansion and enhance its position in the fast-casual sector. The announcement comes as the brand celebrates nearly 1,500 locations across the United States, with ambitions to further strengthen its footprint.
Wetzel most recently served as CEO of CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s, overseeing more than 3,700 restaurants worldwide. Before that, he was the chief operating officer and chief customer officer at Papa John’s, bringing
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