‘Additional Human Touch’: Starbucks Has a Turnaround Plan That Includes Buying 200,000 Sharpies. Here’s Why.

Starbucks reported its third consecutive quarter of declining sales in the U.S. on Wednesday.

To turn things around, Starbucks’ new CEO, Brian Niccol, is making some changes to the company’s menu, atmosphere, and customer service, including removing olive oil coffee drinks and not charging extra for non-dairy milk as of November 7.

Starbucks is now also buying 200,000 Sharpie markers for close to 17,000 locations in the U.S. so that employees can write the names of customers or personalized messages on cups.

Related: Starbucks Tells Corporate Staff to Work in the Office 3 Days a Week or It’s ‘Separation’ Time

“It’s going to give them the opportunity to put that additional human

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