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In entrepreneurship, I suggest a shift in mindset from the traditional narrative of perseverance and struggle to a more pragmatic approach. Entrepreneurs often glorify their ability to endure challenges and overcome obstacles, but I believe that entrepreneurship should be viewed more like project management.
In this view, business endeavors are temporary, goal-oriented projects with defined start and “finish” dates. The emphasis should be on both the relevance of the project and having a predetermined exit strategy. Entrepreneurs should focus on efficiency and results rather than prolonged struggles, acting as pragmatic project managers rather than heroes.
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