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Today’s consumers have ever-changing preferences, relentless pursuit of satisfaction and rising demand for high-quality as well as diverse products. This creates a dynamic challenge for marketers: developing innovative strategies to reach a constantly evolving target audience. While identifying the “ideal” customer and optimizing campaigns within budget were once formidable tasks, artificial intelligence has transformed the marketing landscape. Thanks to its ability to harness vast amounts of data and uncover hidden patterns in consumer behavior and cognition, AI has equipped marketers with the tools to decipher the mysteries of their target audience.
But where did it all begin? The early 2010s witnessed
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