McDonald’s once poured big marketing dollars into its salads. But since 2020, greens have been off the menu. That’s because the chain has concluded that when people go to McDonald’s, they mostly want a burger and fries.
“If people really want salads from McDonald’s we will gladly relaunch salads,” said Joe Erlinger, the president of McDonald’s USA, in a June interview at the Wall Street Journal’s annual Global Food Forum. “But what our experience has proven is that’s not what the consumer’s looking for from McDonald’s,” he added.
“They’re looking for great
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