Opinions expressed by Entrepreneur contributors are their own.
I recently expanded my business into India. This decision was based on several reasons. Undeniably, the size of the Indian market, with over a billion potential customers, was very attractive. India’s established call center and outsourcing industry also presented an excellent opportunity for our time-tracking software.
Another big factor was the surge in Indian users during the pandemic-induced shift to remote work that highlighted the need for tools to track remote employee hours. India became our leading source of new subscriptions, making up nearly half of our customer base. This user growth naturally led us to explore further opportunities in the
→ Continue reading at Entrepreneur