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A new trend in the B2B SaaS sector has started to challenge traditional corporate marketing strategies. The term “founder-led marketing” leverages personal branding to establish a strong brand identity and build direct relationships with customers. However, with the traction this strategy is getting, I can’t help but wonder whether this customer-centric approach is entirely new or if it has been present the whole time, and executives are just not paying attention and maximizing its benefits. While tools, platforms and technology have evolved dramatically, I believe that a successful marketing strategy has always revolved around a genuine connection and trust with
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