5 Trust Busters Ruining Your B2B Marketing Content

Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes from your last few marketing campaigns, and a cold cup of coffee. You’ve been staring at your screen for too long. The blinking cursor mocks you. You’re in the thick of writing a consideration-stage ebook to inspire and educate buyers on a new vertical you’re targeting. Your goal? To position your company as an authority and build trust with prospective customers.

The topic is complex, and the publication deadline is drawing near. Although you’re not a subject matter expert (SME), you took on the project with confidence. After

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

Isaac Hayes III Built A Social Media App For The Future Of TV – Microcasting. Here’s His Plan

The CEO of Fanbase says his startup has more than 400,000 users as it finalizes a $5 million crowd raise. Isaac Hayes III knows...

How To Seize The Opportunities Of Rebranding And Avoid The Pitfalls

Rebranding has the power to transform your company. Handled well, a rebrand can modernize your brand, attract high-quality leads, and prepare for growth and...

This Contest Put Theories of Consciousness to the Test. Here’s What It Really Proved

The original version of this story appeared in Quanta Magazine.Science routinely puts forward theories, then batters them with data till only one is left...