Content marketing seems simple, right? Publish some engaging blog posts, upload a couple of captivating videos and maybe throw in a few infographics for good measure. But if it were really this easy, every marketing leader charged with developing online content would see the ROI they dream of. Unfortunately, the reality is much more sobering.
Putting your content ideas out there for audiences to see doesn’t mean they will. Even if they do, the pieces your team works so hard to create must be relevant and timely to work. Complicating matters is the fact that what resonates today won’t necessarily do so tomorrow. As a result, most
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