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When Will Ahmed launched his wearable tech company WHOOP, the odds of success were not in his favor. The iconic company Nike had just entered the space with its own wearable product, FuelBand. How could Ahmed’s startup possibly compete with an international powerhouse whose name literally comes from the Greek goddess of victory?
It turns out quite well. Nike discontinued the FuelBand in 2014, while WHOOP became a $4 billion company. How did Ahmed slay the swoosh—not to mention other competitors in the space, such as Microsoft, Google, Fitbit, and Jawbone? He credits his success to a combination of a well-defined
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