4 Retail Marketing Strategies for Small Shops

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As a small retail shop owner, you have big ambitions but, perhaps, a tight budget. You want to attract more customers but not blow all your means on expensive ads or social media marketing. What are some strategies to implement now and attract more customers?

From the in-store experience to upping your digital “curb appeal,” here are some simple yet effective ways to market your retail store.

Related: 4 Strategies to Help You Attract More Local Customers to Your Small Business

1. Curate the in-store experience

An eye-catching storefront and thoughtful merchandising work wonders to not only draw in passersby but also increase

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