A recession is likely (though not yet certain) in the months ahead. In these periods of uncertainty, it’s difficult to count on things like steady revenue and predictable growth. Instead, leaders are looking for ways to batten down the hatches.
It’s tempting to take an axe to common “expense boogeymen” like marketing or consider layoffs. But these are dramatic activities that can leave your company hamstrung when the dust settles, and business gets back to normal again.
Instead, start by cleaning things up. Here are some ways you can plug leaks and optimize activity to hone your e-commerce revenue.
1. Tap Into Your Data
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