3 Ways to Personalize Your Marketing for Higher Engagement

Opinions expressed by Entrepreneur contributors are their own.

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte.

However, no one would have guessed that this simple, personalized gesture by Starbucks would become the next viral meme. With millions of different names to nail down, errors would surely be made. The problem was that some misspellings weren’t just a little wrong, they were very wrong — so wrong that the internet loved it.

Personalizing every drink seemed a daunting task, but the payoff was

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