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In 2022, investment capital was as tight as I’d ever experienced in my time as an entrepreneur. Considering I started my first business in 2002 during the dot com bust and my second in 2007 when the housing market bubble burst, that’s saying a lot.
I started my latest venture a few weeks before the world came to a standstill in January of 2020. Despite the uncertainty surrounding the pandemic at the time, interest rates remained low, and VCs were funding hyper-growth startups liberally, with limited concern around profit and short-term returns.
We raised a friends and family round and took
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