Although e-commerce grew substantially during the pandemic, more than 85% of retail sales across the United States take place at physical store locations. It makes sense, then, for retailers to take advantage of this opportunity to drive sales growth.
As the internet phases out third-party cookies and other digital identifiers, more and more brands are looking for new ways to reach consumers. One approach involves first-party data, which can enable retail media networks to offer various types of digital advertisement opportunities that are more relevant to buyers’ interests and more conscious of their privacy.
Still, with inflation taking a toll on profits at both ends of