One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
When you’re on a small startup budget, you may not have the immediate resources necessary to hire a PR firm. Fortunately, there are some simple strategies you can employ to drum up publicity yourself.
Here are 10 ways to encourage positive press for your business, as recommended by the members of Young Entrepreneur Council.
Few things are better for boosting publicity than word-of-mouth from real