YouTube Takes on TikTok With New Tools: ‘You Can Build a Business’

YouTube is the real money maker for creator Erika Kullberg when she compares it to other platforms. Kullberg, who has over 21 million followers across social media, has made more than $353,000 in five years through YouTube — compared to $5,756 on TikTok and $20,251 on Facebook.

Credit: Erika Kullberg

Now, with a TikTok ban possibly on the horizon, YouTube is giving new tools to seasoned YouTubers like Kullberg, while trying to draw more short-form video creators to Shorts, with new features.

YouTube announced on Thursday that Shorts will now have a Text to Speech function with four in-built voices. So if a creator has written text on their Shorts video,

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