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Hemingway famously wrote that the best way to determine if someone is trustworthy is simply to trust them. In most businesses, particularly in tech, trust has historically been hedged on two main factors: security and compliance. I believe this approach (much like Hemingway’s advice) is not only outdated but also costs companies millions every year.
As a chief trust officer, I’ve worked with dozens of companies in retail, software and even biotech, helping to turn their trustworthiness into a product they can take to market. This approach has led to faster sales and higher customer satisfaction, but it requires an entirely
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