Starting an online marketplace — a platform that connects multiple buyers and sellers — has many advantages for entrepreneurs. They have low overhead costs and allow for scalability and global reach, among other plusses.
But none of that can happen if you don’t know how to operate and market your marketplace to customers and businesses alike. To get the best practices for finding success with marketplaces, we asked Michael Wolf, who has had his fair share of wins.
Wolf helped put ClassPass, Supernatural, Lululemon and FreshDirect on the map, and two years ago stepped into the CEO role at ResortPass, a service that gives people day access to hotel and resort
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