Why Smart Entrepreneurs Are Embracing Prenups — Not Out of Fear, But Strategy

Opinions expressed by Entrepreneur contributors are their own.

For decades, prenuptial agreements carried a stigma. They were seen as cold, transactional documents meant for celebrities or the ultra-wealthy — used more to protect against betrayal than to build a foundation for partnership. But that old narrative is fading fast.

Today, especially among entrepreneurs, prenups have become strategic tools — essential documents for anyone entering marriage with assets, intellectual property or future business ambitions. If the word “prenup” still makes you think of bitter divorces and worst-case scenarios, it’s time to take another look.

A rising trend among business-minded couples

Prenup use is on the rise. A Harris Poll from 2023 showed

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