Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Opinions expressed by Entrepreneur contributors are their own.

When was the last time you entered an establishment, looked around, and thought, “This place is a real mom-and-pop shop!”

Historically, “mom-and-pop stores” were just that: small stores run by someone’s parents as a business that brought in just enough to raise their kids. Looking back a hundred years ago, you might think of a corner grocery, or a little bakery on a back street in town. These days, though, “mom and pop” can apply to any small business — though “small business” itself has expanded drastically to include businesses with up to hundreds of employees. That’s certainly not what most

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