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It’s no secret that being an elite athlete in the U.S. is a badge of honor. The brands we all associate with the ultimate in human determination and potential aren’t just the Olympic and Paralympic rings anymore; it’s the leagues, teams and sports franchises — like Nike and The North Face, the NFL and the NWSL, the Denver Nuggets and the Texas Longhorns — that capture our hearts, minds and ultimately, our time.
But most athletes do not reach the fame and fortune that we, as Americans, assume they do. When the medals are tucked away in the guest room closet
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