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Initiating a subscription is easy. Visit a merchant’s site, click a few buttons, and now you’re enrolled.
Perhaps that’s why subscriptions are so popular. New data shows that Americans subscribe to an average of 4.5 services and spend $924 a year maintaining them. Additional data points pulled from Renub Research suggest that the global eCommerce subscription market could expand to USD 2.4 trillion by 2028.
There’s a catch, though. Some subscription services are notoriously difficult to cancel, causing frustrated consumers to resort to chargebacks. In fact, 27.1% of merchants surveyed in the newly released 2024 Chargeback Field Report name subscription billing as
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