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When selling your company, your goal is simple: get the highest price possible. But how do you know your business is truly worth what you’re asking?
Buyers don’t just look at revenue — they evaluate the overall health and future potential of your business. Here are five key value drivers that make your company more attractive and justify a higher sale price.
1. Profitability
Profitability is the most direct driver of value. Your margins — especially gross margin and EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) — should meet or exceed your industry’s average.
Getting there may require raising prices or cutting
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