Here’s How a New Employee’s Major TikTok Mistake Led a Cookie Company to Viral Fame — and a 46% Increase in Sales

Gluten-free cookie dough brand, Sweet Loren’s, has gone viral before (both Kylie Jenner and Glen Powell have touted the sweet treats), but this week, the brand achieved incredible viral success — and by total mistake.

While trying to update her personal TikTok name, the company’s new social media manager, Ryan Weitz, accidentally changed Sweet Loren’s TikTok name to her own — “Ryan.” She says she immediately tried to change it back, only to find out she would be unable to do so for seven days.

“So I don’t get in trouble, please make this follower count go up,” she says.

Related: This Is What a $300 Million TikTok Strategy Looks Like

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