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At first glance, links are such seemingly uncomplicated things in the space of search engine optimization (SEO). It’s just about hyperlinking a URL to anchor text, right? Wrong.
Links are laden with complexities — and like many other SEO experts out there, I completely understand the challenges involved in the link-building process. After all, as a critical ranking factor on Google, you need to get the process right even though the field is so dynamic in nature.
So, should you focus on quantity over quality links? What are some of the emerging link-building trends and best practices to implement in 2024? These
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