Want to Build a Business For the Long Haul? Follow These Steps to Become a Good Corporate Neighbor

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As someone in the data center industry, I never imagined tree planting and orchard tending would be part of the job description.

But this Earth Day, my company launched a partnership with a non-profit to restore areas damaged by forest fires near our campuses. We’re also working with a foundation to plant orchards across many of our U.S. markets, with the goal of providing fruit to local food banks.

Does all this feel good? Sure. But it also makes good business sense.

In my industry, being a good neighbor isn’t an aspirational, box-ticking exercise. It’s a must — not only to gain

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