Opinions expressed by Entrepreneur contributors are their own.
As generations move into different life stages, the way we market to them evolves. It’s a unique challenge to consider how to attract different generations of customers as purchasers of our products and services.
The up-and-coming generation of 12-to-27-year-olds, also known as Generation Z, are changing the way companies do business. We must understand that this generation embraces different values from those who came before them and favors alternative trends. For continued success, businesses should prepare to meet the needs of this demographic cohort as it grows and changes.
As Gen Zers enter adulthood, they are making purchasing decisions that are having
→ Continue reading at Entrepreneur