Hong Kong CNN —
Japanese brand Uniqlo is suing Shein over claims the Chinese fast-fashion retailer is selling copycats of its viral shoulder bag.
Fast Retailing, the Japanese giant that owns both Uniqlo and Theory, said in a statement that the form of the “imitation products” that Shein is selling “closely resembles” Uniqlo’s Round Mini Shoulder Bag, which went viral on TikTok and other social media platforms in 2022 and 2023, to the point of selling out multiple times.
The crescent-shaped bag, worn across the torso and priced at just $20, was so popular it made headlines across
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