Opinions expressed by Entrepreneur contributors are their own.
Every business owner knows the feeling — that pit in your stomach when you know you need to tell a client some not-so-good results. You busy yourself with work to justify not picking up the phone. You write the email but don’t send it until the end of the day Friday to delay the inevitable as much as possible. No one looks forward to discussing poor performance with clients, but these conversations are essential.
In fact, if you need to have one, it should be a top priority and not a chore. All conversations with clients, particularly the unpleasant ones, are
→ Continue reading at Entrepreneur