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If you are the founder or CEO of a tech startup or a business represented by a digital product, then, as an entrepreneur, first and foremost, you know that any business must be profitable. Otherwise, it simply won’t survive.
I have observed how many stakeholders believe attracting a massive user base should come before asking users to pay for the software they offer. How do I know? I thought the same way when I launched my first product, and after numerous examples from the customers’ projects, I began to reflect on this pattern.
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