TikTok Shop is taking on Amazon — one viral video at a time

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TikTok Shop launched in the U.S. in September. Illustration by Jackie Lay/NPR

Illustration by Jackie Lay/NPR

The breezy TikTok is captioned “i will never use another serum!!” and shows a young woman holding a small tube and telling her followers how amazing it is.

“I have used every eyelash serum under the sun. … About a year ago I tried this, and it has completely changed the game,” says @wellnesswithlys, in a post that has more than 370,000 likes.

And there, at the bottom of the screen for people using the

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