This Stat About Gen Alpha’s Side Hustles Might Be Hard to Believe — But It Means Major Purchasing Power. Here’s What the Kids Want to Buy.

Americans can’t get enough of side hustles — the gigs allowing them to earn extra cash outside of their 9-5 jobs — and young entrepreneurs are especially keen to start their own. These days, 44% of millennials and 48% of Gen Z have a side hustle, according to Bankrate’s Side Hustles Survey.

However, millennial and Gen Z side hustlers are no longer the newest on the scene: Gen Alpha, born between 2010 and 2024, might be between the ages of 1 and 14, but many of them are already taking control of their financial futures.

Related: Move Over Boomers and Millennials — Here’s How Gen Alpha’s Top Entrepreneurs Are Printing Money

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