Podcasting is a $25 billion industry, and top podcasts have a lot in common — from length to number of episodes to cover art.
Now a new study by software company Podcastle pinpoints these similarities to help new and seasoned podcasters have a better shot at producing a successful show.
The U.S.-focused study used the Apple Podcasts charts to find the top podcasts and then studied a week’s worth of data, starting April 15. Podcastle also surveyed 1,000 podcast listeners to add to the findings.
The study found that “profit” is the main reason Americans want to start a podcast this year — and it can be a lucrative side hustle.
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