Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest sports stars, including LeBron James and Naomi Osaka, and ends with them wearing shirts emblazoned with “VOTE.”
Nike wasn’t alone. Under Armour launched the digital campaign “Run to Vote,” which showed runners wearing its sports apparel and offered resources to register to vote on its website. Absolut Vodka released “Vote First, Drink Second,” the brand’s first video advertisement in years. The company also gave its employees
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