This could be Apple’s next big thing | CNN Business

CNN  — 

Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges.

At its annual Worldwide Developers Conference starting Monday, the company is widely expected to announce a partnership with ChatGPT maker OpenAI and unveil the first batch of generative AI tools coming to its mobile operating system.

A big push into AI could spur growth for iPhone sales and services for years to come, as users are now waiting longer to upgrade their devices and an uncertain economic environment weighs on consumers,

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