This CEO Says Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit — Here’s Why.

Opinions expressed by Entrepreneur contributors are their own.

What has remained constant in the last couple of years has been the changing metrics of the market. Business environments around every niche are witnessing a gigantic increase in “socially driven-for-profit” companies.

And what’s beautiful about the core values of these organizations? Their purpose and method of generating profit closely uplift social and community outcomes in a more extensive way — balancing digital innovations seamlessly with sustainability. The rapid adoption of technology across industries has changed how businesses perceive growth. This is also because end-users and consumers can now access the insights and tools to judge corporate values.

Related: Purpose-Driven Companies Grow

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