This 24-Year-Old’s Creative Side Hustle Surpassed $1 Million in Sales: ‘Definitely Doing Something Right’

This Side Hustle Spotlight Q&A features content creator and actor Alyssa McKay, 24. McKay co-founded Beyond Lost, a streetwear brand offering sweat sets with unique embroidery and rhinestone designs, in December 2021 and has since grown the business beyond $1 million in sales. Responses have been edited for length and clarity.

Image Credit: Courtesy of Beyond Lost. Alyssa McKay.

What was your day job or primary occupation when you started your side hustle?
While growing up in Portland, I worked at a local yogurt shop and paid my way through college at Portland State University, where I earned my BA in communications. For the past five years, I have been a full-time

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