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Rebranding is a complex process aimed at changing your brand’s identity in the minds of consumers, employees and other stakeholders. On the surface, it is easy to think of rebranding as simply developing a new logo or slogan for your organization.
However, true rebranding exercises go deeper and have the power to change the trajectory of your entire business. Brands of all sizes choose to refresh their identity to grow with existing audiences, reach new customers or acknowledge mergers and acquisitions. No matter the reason for your rebrand, follow the steps in this guide to complete the process successfully.
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