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For retailers, 2025 is shaping up to be a rollercoaster ride.
On the one hand, there’s excitement about the economy under President Donald Trump. On the other hand, people want bargains. Although most consumers feel positive about the year ahead, more than half plan to spend cautiously. To stretch a buck as inflation keeps biting, three-quarters say they’re more likely to buy cheaper brands.
Frugality is just one of the forces that could make life tough for retailers in the coming year. No brand, big or small, is safe from these pressures, so complacency isn’t an option.
Here are five threats facing
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