‘The Sword We Refuse to Die On’: Why Chip and Joanna Gaines Want to Take New Risks and Make Unexpected TV Shows

Chip and Joanna Gaines have some new TV shows — and they’re probably not what you expect.

When most fans think of the Gaineses, they think about home and lifestyle. Their first TV show, a home renovation format called Fixer Upper, helped launch a cable network (Magnolia) full of similar fare, along with a retail complex in their hometown of Waco, a large line of home products, and even a hotel business. But now they’re also launching… competition shows on Max about roller skating (Roller Jam), rodents (Human vs. Hamster), and singing (Second Chance Stage)?

But to the Gaineses, this makes perfect sense — because like all great entrepreneurs, they’ve defined

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