New York CNN —
Robby Starbuck, a former Hollywood music video director and turned conservative activist, has caught fire campaigning online against some major American brands’ diversity, equity and inclusion programs (DEI), support for gay Pride marches and LGBTQ events, strategies to slow climate change and other social policies.
Starbuck is both riding a wave of right-wing hostility to DEI programs and corporate advocacy on issues like climate change and LGBTQ rights and advancing the opposition himself. He has channeled energy on the right to target specific brands popular with politically conservative customers — Harley-Davidson, Tractor Supply
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